Projects
A little mix of everything I’ve made including: client work, passion projects, and late-night ideas brought to life. From brand worlds to user flows, this space captures the evolution of my creative journey, one project at a time.
Click on a project to view more!
Genco Coffee co.
01
[Branding Design] - JKT, ID
Genco Coffee Co. is a local Indonesian B2B coffee supplier, looking to expand its business to the B2C market. This project is comprised of concept ideation for the brand's potential positioning and strategic brand design for their B2C launch.
02
L'AMORE DE SOL
[Branding Design] - JKT, ID
L'AMORE DE SOL is a modern, sustainable, swimwear company based in Bali, Indonesia. They focus on modern, and fun designs that's highlight inclusivity from all angles.
03
Morr Loyalty Rebrand
[Creative Strategy] - KUL, MY
A pandemic-born app supporting Malaysian SMEs through spend-based rewards, Morr underwent a full rebrand to reflect its growth. As Creative Strategist, I oversaw the rebranding process and developed key visual and marketing collaterals aligned with the new direction.
04
SPACE Co-Living
[Branding Design] - KUL, MY
Space Co-Living is a shared living concept for young entrepreneurs in Malaysia, designed to foster collaboration, networking, and innovation. I led the branding, wrote foundational copy, and created a visual identity system for social media and launch content.
Sen Do Wellness Center
05
[Branding // GTM Strategy] - KUL, MY
Sen Do Wellness Center is a new Traditional Chinese Medicine (TCM)-inspired wellness brand located in Petaling Jaya, Malaysia. As the brand prepared for its first physical launch, I was tasked with developing the entire brand strategy and marketing foundation—from defining its audience to shaping its messaging and go-to-market campaign.
06
HOLON
[Branding Design] - KUL, MY
Holon is a Hong Kong-based platform building AI-generated influencers (KOLs) to help local businesses scale on digital platforms. I developed a futuristic yet approachable brand identity that aligned with Holon’s mission of merging tech with marketing influence.
07
The House of Healing
[Marketing Strategy] - KUL, MY
A modern wellness center that bridges traditional therapies with cutting-edge medical technology, The House of Healing needed a brand that reflects its duality. I crafted the brand identity and marketing strategy to position it as a holistic-meets-modern healing destination.
08
95 Degrés Art Cafe
[Digital Media] - KUL, MY
Tucked in the heart of SS15, 95 Degrees is more than a coffee shop—it’s a creative refuge for locals. As their Digital Media Operator, I handled daily operations, social content, and community-building initiatives, helping them grow both online and offline.
Snowplus Micro Event
09
[Event Campaign] - KUL, MY
During Malaysia’s pandemic lockdowns, Snowplus hosted a micro launch event under Morr’s banner, attended by 20 selected guests. I organized and executed the event from strategy to execution, successfully boosting brand visibility, app downloads, and product sales.
10
Pokanime Planet
[Branding Design] - KUL, MY
Backed by Malaysia Tourism, Pokanime Planet was a three-day anime convention held at Pavilion Bukit Jalil in 2022. I was tasked with revamping existing visuals into a cohesive identity, designing the official poster and brand assets to capture the excitement of anime culture.
AB Life
11
[Creative Strategy] - KUL, MY
A Malaysia-based travel agency offering niche tourism services including medical, elder, and adventure travel. I worked as a creative strategist to produce cost-effective, engaging content on a limited budget.
