AB Life
A Malaysia-based travel agency offering niche tourism services including medical, elder, and adventure travel. I worked as a creative strategist to produce cost-effective, engaging content on a limited budget.
DETAILS
Project Title:
AB Life Travel – Creative Strategy & Campaign Support
Client/Brand Name:
AB Life
Type of Work:
Content Strategy, Video Production, Budget-Conscious Marketing
Project Scope & Duration:
Worked across 1.5 months to create video content and promotional assets targeting specific tourism segments on a limited production budget.
THE CHALLENGE
THE STRATEGY
Promote AB Life’s niche offerings in a post-pandemic travel landscape, working with tight budget constraints and limited media assets.
Develop adaptable content that speaks directly to each segment. Used templated formats, real customer testimonials, and culturally sensitive messaging to build credibility.
Many older travelers and medical tourists value safety, familiarity, and trust. Adventure seekers want personalized itineraries. Social proof and storytelling are crucial for conversion in all segments.
THE RESEARCH & INSIGHTS
EXECUTION
Produced short-form video ads and static content optimized for social media and WhatsApp-based customer outreach. Focused on clarity, emotional appeal, and value-driven messaging.
ADDITIONAL PROMOTIONAL MATERIAL
Click to view additional promotional materials created!
RESULTS
AB Life saw a noticeable increase in inquiries across their WhatsApp channels, especially for retirement tourism. The client (ABLife) reused the content across multiple touchpoints and commended the approach for its flexibility and reach despite a minimal budget.
