L'Amore De Sol
A Bali-based sustainable swimwear brand that celebrates inclusivity with fun, modern designs. A self-initiated branding project where I explored custom typography and identity systems.
DETAILS
Project Title:
L’AMORE DE SOL – Brand Exploration
Client/Brand Name:
L’AMORE DE SOL (Personal Passion Project)
Type of Work:
Brand Identity, Typography Exploration, Creative Direction
Project Scope & Duration:
A self-initiated project focused on developing a full branding system over 3 weeks, including logo development, visual identity, and packaging mockups.
THE CHALLENGE
THE STRATEGY
Build a compelling, original identity for a sustainable swimwear brand that stands out in Bali’s saturated eco-fashion market.
Position L’AMORE DE SOL as joyful, modern, and body-positive. The name—“the love of the sun”—inspired a radiant, Mediterranean-toned identity. Typography was a central element, blending playfulness with clean lines.
Trends showed a growing preference for swimwear brands that feel both inclusive and luxurious. Many sustainable brands leaned too minimalist or lacked a distinct personality.
RESEARCH & INSIGHTS
EXECUTION
Developed a custom logotype using font manipulation, a brand palette inspired by sun-kissed hues, and bold layout concepts for social media.
RESULTS
Though conceptual, this project honed my skills in building identities with strong typographic presence. It received positive feedback when shared online and is featured in my portfolio as a proof of creative range and brand-building discipline.
