Sen Do Wellness Center
Sen Do Wellness Center is a new Traditional Chinese Medicine (TCM)-inspired wellness brand located in Petaling Jaya, Malaysia. As the brand prepared for its first physical launch, I was tasked with developing the entire brand strategy and marketing foundation—from defining its audience to shaping its messaging and go-to-market campaign.
BRAND STRATEGY & LAUNCH CAMPAIGN
Type of Work: Brand Strategy, Branding, Marketing Plan, Content Strategy, Campaign Development
Project Duration: 6-month rollout plan
Role: Sole strategist and brand designer—developed full brand positioning, target personas, messaging framework, content strategy, and digital marketing plan
THE CHALLENGE
The brand aimed to introduce traditional therapies like Hot & Cold Therapy, Halotherapy, and Deep Sleep Therapy to a modern urban audience, many of whom had limited exposure to or trust in alternative treatments. Sen Do had:
No brand presence
No visual identity
No launch strategy
The challenge was to position Sen Do as a credible, modern, and welcoming alternative health center that blends ancient techniques with modern wellness expectations.
BRANDING
Primary Logo
Secondary Logo
Logomark
The Sen Do Wellness Center logo draws inspiration from the natural elements and holistic philosophies of Traditional Chinese Medicine. Featuring bamboo stalks enclosed in a calming circular form, the logo symbolizes resilience, balance, and growth—core values that reflect the brand’s mission to promote harmony of body, mind, and spirit. The earthy green palette reinforces a sense of serenity and healing, while the clean, modern typography strikes a balance between tradition and approachability. This logo is not just a mark; it’s a visual embodiment of Sen Do’s commitment to accessible, authentic, and restorative wellness.
THE STRATEGY
Audience Development
I created four key audience personas based on behavior, needs, and digital habits:
The Holistic Seeker (corporate professionals interested in stress relief)
The Curious Newcomer (young adults open to trendy experiences)
The Natural Healer (older demographic managing chronic conditions)
The Local Advocate (community-minded individuals with families)
Each persona informed not only the tone and aesthetic of the brand, but the targeting and engagement strategy.
Brand Positioning & Messaging
Positioned Sen Do as a TCM-inspired sanctuary offering natural healing for modern lives.
Key messaging pillars:
Ancient wisdom for modern wellness
Therapy tailored to individual needs
Science-meets-holistic healing
Accessible education on treatments
EXECUTION
This presentation outlines the full marketing strategy I developed for Sen Do Wellness Center. From audience research and persona development to funnel mapping, content planning, and influencer outreach, this document showcases the complete go-to-market blueprint I created to launch the brand. The strategy blends modern wellness storytelling with cultural relevance and community engagement, designed to drive awareness, trust, and bookings from both new and seasoned wellness seekers.
ADDITIONAL COLLATERALS
RESULTS
This project sharpened my ability to bridge traditional practices with modern storytelling and customer-centric design. I especially loved weaving educational content into brand narratives and testing community-building strategies across platforms.
VIEW THE FULL WEBSITE AT: sendolife.my
